Презентація на тему «Apple» (варіант 3)

Apple Inc.

Road Map
History
Some Interesting Facts About Apple
Company Profile
Mission & Vision
Market Share
SWOT Analysis
Conclusion

1974
The idea for Apple Computers was
BORN

1974
The idea for Apple Computers was
BORN
1976
First Computer was
SOLD

1984
The Macintosh was
INTRODUCED

1984
The Macintosh was
INTRODUCED
1985
was discharged
Steve Jobs

1986
1990

1990
1993

1994
1996

1998
1999
Apple introduced all-in-one
the iMac
Also Apple unveiled
the iBook

And the Innovations continue…

Some Interesting Facts About Apple

Steve Wozniak
Steve Jobs
Apple was started by

Steve Wozniak
Steve Jobs
To raise enough money they sold…

Best Global Brands 2013

APPLE SOLD 40 MILLION iPHONES LAST YEAR.
110,000 iPhones per day

officially bigger than Microsoft ($73.7 billion)
Now, Apple generated revenue of
$156 billion

Even bigger than the GDP of
100 other countries

$470.94 B
$231.2 B
Enterprise Value
Total GDP

Apple makes their employees work on
FAKE PROJECTS
until they can be trusted! 

Early Galaxy S phones and their software were
Apple
Galaxy S
heavily influenced by the iPhone.

Apple Inc.
Company Profile
Vision & Mission

Apple Inc. Current Profile
Name
Apple Incorporation
Former CEO
Steve Job
New CEO
Tim Cook
Revenue
$ 156.508 billion (2012)
Area served
Worldwide
Headquarter
California, United States.
Total number of employees
72,800

Mission Statement
"Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings." 

Vision Statement
We are “committed” in producing high quality products and providing high quality service thus setting high industry standards for other competitors.

Apple Inc.
Product Market Share
Local & International
Markets

From Where Apple is Making Money

From Where Apple is Making Money

Global Market Share

Current Growing Products of Apple are…
iPads
iPhones

Apple Inc.
Competitors &
Products line

iMac
iPod
iPod Nano
iPad
Mac Book Air
iPhone 4s
iPhone 5s
iPhone 5C

Apple Inc. Competitors
Apple has many competitors like in computers…

Apple Inc. Competitors
In smart phones industry

Apple Inc. Competitors
In iPads industry

Apple Inc.
SWOT Analysis &
Conclusion

S
Faithful customers
Apple is a leading innovator in mobile device technology
Strong financial performance ($10,000,000,000 cash, gross profit margin 43.9% and no debt)
Brand reputation

S
Faithful customers
Apple is a leading innovator in mobile device technology
Strong financial performance ($10,000,000,000 cash, gross profit margin 43.9% and no debt)
Brand reputation

S
Faithful customers
Apple is a leading innovator in mobile device technology
Strong financial performance ($10,000,000,000 cash, gross profit margin 43.9% and no debt)
Brand reputation

APPLE BRAND STRATEGY MODEL

W
1.High price
2.Decreasing market share
3.Further Change in management
4.Long term gross margin decline

O
1.High demand of iPad mini and iPhone 5
2.iTV launch
3.Growth of tablet and smartphone markets
4.Strong growth of mobile advertising market

T
1.Rapid technological change
2.2013 tax increases
3.Rising pay levels for Foxconn workers
4.Strong dollar

How to THINK DIFFERENT
Conclusion
For more than 35 years apple has been a trends set company able to foresee the future of domestic computers and consumers electronics, it will continuing it because apple's others name is innovation and apple know,

Stay Hungry, Stay Foolish.
Think Different